Better Not Younger Deep Conditioning Purple Hair Mask for Gray Hair 6.8oz

CREATED FOR WOMEN 40+: At Better Not Younger, we believe silver hair is a symbol of strength and beauty. Our Better Not Younger hair products aren't about hiding age — they're about enhancing the brilliance of your natural gray and white strands | HOLISTIC HAIR CARE: Hair after 40 changes in density, hydration, texture, and scalp balance. Our silver hair mask is designed for mature gray hair, helping it look bright, radiant, and vibrant | WEIGHTLESS VOLUME: Lightweight formulas that restore natural lift, movement, and volume that feels like freedom | CLEAN INGREDIENTS: No sulfates. No parabens. No shortcuts. This clean, vegan purple hair mask uses optical colorants and Mango, Macadamia, Cupuaçu, Murumuru & Avocado butters to soften the appearance of yellow tones and nourish brighter-looking, softer gray hair, and contains D&C Violet 2 to reduce yellow tones and brassiness, enhancing brightness and color vibrancy | 25+ YEARS EXPERTISE: Founded by an experienced beauty industry leader — and a woman who knows this stage of life firsthand. Better Not Younger is backed by decades of innovation, research, and purpose. We're creating solutions for a generation who deserves to be seen, heard, and celebrated