COLORCHARM Permanent Cream Hair Dye | Blonde Color | 100% Gray Coverage

Introducing New WELLA COLORCHARM Permanent Cream Hair Color - the perfect harmony of color and care. | We upgraded our trusted gel formula to a new cream formula with breakthrough technology providing additional benefits for your hair. | This cream color includes BondGuard technology that helps protect bonds, combat damage and reduce breakage. | A powerful blend of 5 nourishing lipids provide moisturization for soft and smooth hair. | This formula that includes Shea Butter, Jojoba Oil and Acai Berry Extract, will leave hair conditioned, full of shine and cover up to 100% of gray hair.