Joico Color Balance Purple Shampoo | Eliminate Brassy/Yellow Tones

Joico Color Balance Purple Shampoo gently cleanses hair, neutralizes unwanted yellow and warm tones, and boosts shine and controls static. | VIOLET PIGMENTS directly attach to the hair and instantly neutralize unwanted yellow tones. | GREEN TEA EXTRACT AND UV ABSORBERS help fight fading and tonal change to keep color looking great. | SMART RELEASE TECHNOLOGY, our one-of-a-kind liposome delivery system, packs a punch – continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling. | KERATIN, a protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthy-looking locks.