No Makeup Makeup Perfect Swipe Lash Conditioning Mascara, Soft Black

ABOUT THE PRODUCT: Perfect Swipe is a 2-in-1 daily lash conditioning mascara that pairs high-performance color with everyday lash care in a single step. Powered by proprietary Longevity Lift Technology, it instantly lifts, lengthens, defines, separates and volumizes while conditioning lashes from root to tip with every wear. Designed for daily use on all lash types, including lashes that appear dry, brittle or fragile. Available in Soft Black and Dark Brown in a 0.27 fl oz tube. | WHY YOU NEED THIS: More than mascara. Everyday lash care. Most mascaras only coat lashes; Perfect Swipe is designed to care for them every day you wear it. Longevity Lift Technology helps lashes appear softer, fuller, longer and more resilient with every swipe, and helps reduce the look and feel of dry, brittle lashes. The formula delivers clean definition and separation with no clumping, flaking or smudging, so eyes look freshly done from morning to evening. Buildable from natural to bold. | HOW TO USE: Gently twist the wand inside the tube instead of pumping it in and out, which introduces air and can dry the formula. Starting at the base of the lashes, sweep the brush upward from root to tip to lift, lengthen and separate. Add coats while the formula is still wet for extra volume and definition. Use the full brush to coat evenly and the tapered tip to reach inner corners and lower lashes. Wear daily. Remove with a gentle eye makeup remover or cleanser, without pulling or tugging. | CAREFULLY FORMULATED: Longevity Lift Technology is a proprietary conditioning complex that combines rose biotechnology with pullulan for smooth, flake-resistant wear, jojoba oil as a lightweight conditioning oil, ceramide NP to help maintain moisture balance, and panthenol (pro-vitamin B5) known for its conditioning and softening properties. 98% natural origin. Vegan and prostaglandin-free. Fragrance free. Formulated without sulfates, parabens, silicone, talc and phthalates. | ABOUT US: No Makeup Makeup represents the freedom to feel good in one's skin, to recognize that beauty isnt about layers of makeup but about the confidence that comes from within. We believe clean means safe ingredients, effective products, and simple routineswith no compromises. We create next-level beauty products that clarify makeup routines and support the integrity of