Pulp Riot Semi Permanent Hair Color – Long-Lasting Vibrancy, 4 oz

Semi-Permanent Color: Rich, deep bright purple shade with a slight pink undertone for added dimension, lasting up to 50 washes. | Powered by Anti-Overworking Technology: Protects hair during coloring while conditioning for vibrant, long-lasting, healthy-looking color. | 86% More Shine: Delivers 86% more shine vs. unwashed hair and 2X hydration vs. non-conditioning shampoo | For Pre-Lightened Hair: Ideal for pre-lightened hair to achieve full vibrancy, or used creatively on darker bases. | Custom Color System: Mix with other Pulp Riot shades or clear for pastel effects and limitless creative possibilities.