Wella Professionals Ultimate Color Shampoo | Color Vibrancy

ULTIMATE COLOR SHAMPOO, a scalp-soothing shampoo that offers a gentle cleansing to minimize washing color away* * vs. non-conditioning shampoo | COLOR VIBRANCY for up to 10 weeks* and revitalized hair from the very first wash *With regular use of Ultimate Color regimen from salon to home | SOFT AND CLEANSED scalp and hair feeling while the shampoo helps to detox hair from color-distorting metals | MAKE YOUR HAIR MORE YOU with the Ultimate Color hair regimen, with a formula free of animal-derived ingredients and an irresistible floriental fragrance | SCALP COMFORT. 73% consumers agree scalp comfort is improved after 1st use* *Based on external consumer agreement study